MMA 109: Market Research on a Sensible Budget
MMA 109: MARKET RESEARCH ON A SENSIBLE BUDGET: Statistical data about current and potential business, referrers, and competitors can influence your marketing and management decisions dramatically. But gathering relevant data can be a time-consuming and expensive task. This program will describe several practical and affordable ways to conduct marketing research on your own. As well, it will show you how to use the information you gather to develop a market-sensitive marketing plan.
